Eau de Proenza: What does the hot New York fashion label Proenza Schouler smell like? We'll find out soon. Design duo Jack McCollough and Lazaro Hernandez have signed a licensing deal with L'Oreal to develop fragrances. Both Kim Kardashian West and Grimes wore Proenza Schouler looks to the CFDA Awards Monday night in New York.
All in the family: Looks like L.A. designer Jeremy Scott's bosses at Italian label Moschino are happy with him. Moschino parent company Aeffe has signed an agreement to license and produce Scott's own namesake line, which counts Katy Perry, Miley Cyrus and Nicki Minaj among its fans. Scott has been creative director of Moschino since late 2013.
Haute in L.A.: Paris-based designer Rick Owens, who got his start in L.A. in the 1990s, has announced he will open a store here in June. No opening date has been confirmed.
Mass appeal: British bad boy jewelry designer Stephen Webster, who has a store on Rodeo Drive displaying his edgy designs, is collaborating with U.S. jeweler Hearts on Fire on a diamond collection launching in 2016. Hearts on Fire is one of the biggest jewelry retailers in the world and the collection will be sold in the U.S., Europe and China.
Starring role: Grunge icon and Saint Laurent model Courtney Love is headed to a different stage this fall, when she's set to star in the new musical "Kansas City Choir Boy" at the Center Theatre Group's Kirk Douglas Theatre in Los Angeles.
A new fashion icon is born: Designer dressing credits are starting to roll in for Caitlyn Jenner, indicating that the recently transitioned star is on her way to becoming the latest style brand in the Kardashian juggernaut. Jenner wore Zac Posen gowns and Vhernier jewelry in the shoot for the July issue of Vanity Fair, PR releases announced. Meanwhile, another eagle-eyed publicist spotted a Pitsusa caftan in Jenner's closet in a shot from the show, "Keeping Up With The Kardashians," and promptly sent out a release. And reportedly beauty brands, including M.A.C. Cosmetics, are courting Jenner for contracts.
High low: Meanwhile, Kylie Jenner is flaunting what must be thousands of dollars of Cartier Love bracelets in a promo shot for the Kendall + Kylie collection for cheap chic retailer Topshop. The 15-piece collection, featuring West Coast-themed tees, a maxi dress and off-the-shoulder blouse (but alas, no Love bracelets) hit the web Wednesday and is already close to being sold out.