Rise 'n' Grind, a new late-night coffee shop by Playhouse Nightclub owner Robert Vinokur, is scheduled to open at the corner of Hollywood Boulevard and Wilcox Avenue on July 22. The shop will be open daily from 6 a.m. to 3 a.m.
The 80-person venue will serve Stumptown Coffee Roasters coffee, including two cold brews on tap, flavored lattes, cappuccinos and eventually a horchata coffee. Stumptown's 12-ounce retail bags of coffee will also be sold.
Rise 'n' Grind will also serve a selection of paninis, sandwiches and yogurt parfaits made by a Rise 'n' Grind team at a kitchen nearby, as well as tea by Art of Tea, 16-ounce juices from Pressed Juicery and muffins, Danishes, scones and other pastries by Homeboy Bakery.
"I traveled a lot and spending a lot of time in Europe, and growing up in New York, I felt that there was something missing here in Los Angeles," said Vinokur. "You know, a place for people to meet and hang out without the loud music or the alcohol or anything like that."
There are plans to introduce beer and wine to the menu in the next six months, and possibly liquor in the future.
"When we first were coming up with the name we were trying to figure out what's a fun play on something that will work here in Hollywood," said Vinokur. "Something you always hear in someone's morning speech is the rise-and-grind, time to motivate, so we kind of played off of that."
The grind in the name also came from a wish to represent the city's skateboard culture, which plays into the space's decor with skateboard benches and more than 150 skateboards. The coffee shop will also have concrete floors and steel container units. There will also be live music and rotating artwork on the walls.
Rise 'n' Grind will be open seven days a week from 6 a.m. to 3 a.m., but Vinokur says the goal is eventually to be open 24 hours.
Rise 'n' Grind, 6501 Hollywood Blvd., Hollywood.