Readers React: It’ll always be Burbank Airport. Period.

To the editor: I am a retired airline pilot and executive who was based for more than 35 years at the Burbank airport. (“Does it really matter what we call the Burbank airport?” editorial, March 25)

If hundreds of thousands more dollars are to be spent “rebranding” an airport that has already had six names in its 80-plus year history, why not call it what most people — within and outside the aviation business — call it now? It’s Burbank Airport.

John W. Hazlet Jr., Pasadena

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To the editor: All the name changes in the world won’t make a bit of difference to the number of passengers using the Burbank airport. It’s the ticket prices.

For example, from Burbank to Dallas on American Airlines, the cheapest round trip, departing on Monday and returning Thursday, was $1,050 when I looked last week. Southwest’s cheapest round-trip flight from Burbank to Dallas was $414.

A round trip from Los Angeles International Airport to Dallas the same days on American cost about $229. For Southwest, it was $157.

As my kids would say, “Well, duh.”

Trent Sanders, La Cañada Flintridge

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To the editor: Most Americans and many people around the world know Hollywood is in or near Los Angeles. Considerably fewer are aware that many media companies, most notably Disney, are in Burbank.

The logical name is Hollywood Burbank Airport. Go ahead and put “Bob Hope” in smaller letters above the main name, but I fear a steadily shrinking number of under-30s know the name or what the man accomplished.

James Smith, Palos Verdes Estates

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