Three athletes headed for the
The magazine picked an elite group of athletes who boast strong personal brands along with young executives making a mark on the sports industry.
Vonn was chosen as "the primary female face of the 2014 Winter Olympics." Forbes also noted that dating Tiger Woods has raised her profile.
White drew high marks for his list of corporate endorsements and his 1.2 million Twitter followers.
Other athletes on the list included LeBron James, Lionel Messi, Mike Trout, Bryce Harper, Rob Gronkowski and Sidney Crosby. They were joined by golfer Rory McIlroy and tennis player Caroline Wozniacki, who recently announced their engagement.
The list was selected by: Joseph Bailey, a sports industry recruiter and former NFL executive;