An early morning fire that started in a laundry room forced 70 residents to flee a Hollywood apartment building. The fire at 4532 Willow Brook Ave. was reported at 1:33 a.m. and involved the basement laundry room and one apartment in the 29-unit structure, Fire Department spokesman Larry Ford said. Ten companies of firefighters extinguished the blaze in 20 minutes. No injuries were reported. Ford said damage to the building was estimated at $28,000.