When May Co. execs usher in the...

When May Co. execs usher in the holidays, they don’t mind tugging a few heartstrings. Listen received word that celebrity doggies Lassie and Mike (the latter of “Down and Out in Beverly Hills” fame) will appear in several May Co. stores Dec. 6 and 7 to help promote adoptions of orphaned animals. Mike will be at the South Coast Plaza, South Bay, West L.A. and Topanga stores, while Lassie will man stores in San Diego. Homeless felines and canines will also be on hand, so when customers see the pet of their dreams, they can put them on “hold,” and fill out papers the next day at a local animal shelter. Call executive offices at individual stores for more information. On people matters, May Co. will continue its holiday food drive through Dec. 22. The company is providing food bins in all its stores, giving customers a chance to donate non-perishable items for the needy before Christmas. Cheers.

‘In Berlin in 1920, a young woman suffering from amnesia attempts suicide. . . . As she begins to recover, bits of memory return. . . . Russian names, places, facts that cannot have been gleaned from books. Can this woman truly be the one surviving member of a family believed dead? Can she be the Grand Duchess Anastasia Romanov?” Listen would love to solve that mystery, so succinctly described in a note we received from NBC. But we’ll have to wait until Dec. 7 and 8, when Amy Irving stars as Anastasia in the network’s four-hour miniseries of the same name. What we do know is that Irving’s 40 costumes, as well as the 2,000 period costumes of her co-stars Rex Harrison, Olivia de Havilland, Susan Lucci, Omar Sharif and Claire Bloom, were designed by Jane Robinson, whose credits include costumes for “Brideshead Revisited.” All of Irving’s costumes are white or pastel, Robinson says, because “I wanted the colors to have a dreamy quality, to capture the feeling of this lost young woman who is not always sure of her identity.”

West Coast workout warrior Gilda Marx tells Listen she’s seen her name up in lights “like on Broadway,” except that her letters beam bright over North Carolina, thanks to the folks at the Belk department stores in that part of the country. Marx says six Belk stores recently opened Gilda Marx aerobic-exercise-wear boutiques. “There are others to come,” she bubbles.

We remember Michael York’s wife, Pat, once reporting that both she and he wore Giorgio Armani sportswear almost all the time. Well, seeing is believing. There they were, he and she, up to their necks in Armanis, strolling around Venice (California) over the weekend. One notable difference: She wore her jacket tossed over her shoulders, European style. He wore his anchored by his arms, the American way.

Doing a bit of shopping while in town from New York recently were actress Tuesday Weld and violinist Pinchas Zukerman. To at least one person they seemed a “close duo” and a well-matched pair. Maegan Hall, manager of the Laise Adzer store on Melrose Avenue, informs Listen that Zukerman is a tall, slender, sexy “dude” with “mercurial, mysterious eyes.” And Weld, she adds, is “a beautiful, baby-faced, bright-eyed blonde.” We don’t know what fabric hues Zukerman prefers, but we do know Weld is crazy about cobalt blue, the color of a hand-woven cape she couldn’t leave behind.

Only in Los Angeles would GQ magazine show surfing jams in a street-wear fashion show. “It would look out of place anywhere else in the world,” said Edward Menicheschi, the magazine’s fashion merchandise director, who is co-hosting a GQ fashion show at JW Robinson’s newly renovated downtown store. The event, Wednesday at 6 p.m., is part of the store’s $25-per-person Renaissance Celebration, which will benefit the Los Angeles Central Library. Menicheschi, who puts on fashion shows nationwide, says color, whimsy and humor go further in L.A. than anywhere. “L.A. is about working hard, but making it look easy. Elsewhere, you make damn sure everyone knows you’re working hard.” Alexander Julian will be the show’s featured designer. Call JW Robinson’s downtown store, (213) 488-5604, for information.

The new fragrance called Gregorys, from Gregorys International of Miami, assumes that today’s upscale lad is a neglected sort, that the “young gentleman with discriminating taste” has gone without. Company founder Randy Perina told Listen in a recent phone call that when shopping for a “sophisticated” fragrance for his 3-year-old nephew Gregory, he found nothing but adult colognes or kiddie fare. The 38-year-old entrepreneur developed this namesake fragrance--suggested retail price $15.50--just in time to serve as an upwardly mobile stocking-stuffer for boys. He said Gregorys will reach selected department stores in December. And, as with adult colognes, Gregorys comes with the requisite adjectives. Just call it “refreshing, timeless, ageless, assured, youthful, playful, successful.” Don’t hold back, guys.