Joe Wallach has resigned as general manager of KVEA-TV, Channel 52, and as special consultant to the recently formed Telemundo Group to pursue other interests, Telemundo announced.

Frank Cruz, a broadcast journalist well known in Southern California, will succeed Wallach as general manager of KVEA, which became the Southland's second full-time Spanish-language television station when it began broadcasting in November, 1985.

Cruz, 48, previously was KVEA's vice president with responsibility for developing KVEA's relationship with the Latino community in Los Angeles. Before joining KVEA, Cruz was with KNBC-TV for 10 years as a news reporter and anchor.

Wallach, 63, said he plans to "continue my work in the Latino community . . . in some form of communications." His resignation is effective April 7.

"My initial goal for KVEA in Los Angeles was to serve the Spanish-speaking people of Los Angeles," said Wallach, who was previously executive director of Globo Television Network in Brazil. "I feel we have succeeded in this endeavor through Channel 52." Wallach said he also wanted to help launch a Spanish-language network, which became Telemundo, established in January by Reliance Capital Group.

Wallach said he will retain an ownership stake in KVEA-TV, which he did not reveal.

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