LOS ANGELES COUNTY - News from Dec. 2, 1987

Robert G. Friedman has been named senior vice president-worldwide advertising and publicity at Warner Bros. Inc., Burbank. Friedman previously had been vice president-worldwide publicity.

Joe Hyams, previously a publicity vice president, has been appointed senior vice president-special projects.

Joel Wayne, previously vice president-worldwide creative advertising, has been named to the new position of senior vice president-worldwide creative advertising.