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Local News in Brief : City Seeks Better PR

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For most people, the name Burbank does not inspire images of bright lights, movie stars, limousines, sprawling industries and luxurious apartments.

But that could change if the Burbank Chamber of Commerce succeeds in a plan to sell the city as more than a dull bedroom community that is the butt of jokes.

The chamber and executives from eight Burbank companies want to create a Burbank Economic Council to promote the city as the movie studio capital of the world and the home of major industries such as Lockheed.

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If successful, the council would help deflect the frequent barbs at Burbank by comedian Johnny Carson, as well as “bad press” that some officials said the city received in several local controversies.

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