Sequoia Creative has named Virginia Ehrlich director...

Sequoia Creative has named Virginia Ehrlich director of administration. Ehrlich will be responsible for office management and personnel administration at the Sun Valley-based company, which designs attractions for theme parks.

Ehrlich, 39, will continue to serve as the firm’s director of marketing and public relations.

Sequoia projects include the King Kong attraction at Universal Studios and a theatre attraction for the SMURF theme park now under construction in France. Ehrlich joined the company in 1986.