“You need something visual so that everyone...
“You need something visual so that everyone in the population you’re trying to reach--even those who don’t have a high reading level--will understand your message. We’re competing for attention with Miller, Coors, Bud Light and everyone else. That’s why we have to grab their attention.”
--Bleachman, a 7-foot-tall cartoon figure with a head shaped like a bleach bottle who came down from San Francisco with his 4-foot-long hypodermic needle to warn Los Angeles drug abusers about the perils of dirty syringes in spreading AIDS.
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