KJOI’s Format Change

I’m sure I’m not alone in protesting KJOI-FM’s format change to soft vocals and light jazz (“KJOI to Drop Easy-Listening Format Sunday,” Claudia Puig, Oct. 18).

What the station’s research apparently didn’t disclose was that a major reason the “easy listening” format was so successful was that it provided the (typically car-bound) listener an audio environment that fostered a sense of ease, even reverie; sounds that were not necessarily intrusive.

I hope executives of the profitable station will soon be reminded of a lesson learned by the Coca-Cola Co., which also tampered with a successful product on the basis of misguided market research.

DEAN BROWN, Placentia