Not Sold on New Name for Bullocks Wilshire
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“Say Goodby to Bullocks Wilshire” (Oct. 5)? You’ve got to be kidding! The flagship Bullocks Wilshire store to be known as I. Magnin? Impossible!
A good alternative: The removal of Rose Marie Bravo as chairman and chief executive of I. Magnin. Obviously the lady knows nothing about merchandising.
I have big news for Bravo. I. Magnin has nothing for people under 50! I don’t like that store and I’m not alone!
LIESA SCHILLER
Los Angeles
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