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Oscars Go Pop in Poland: Tonight Coca-Cola will be the first multinational sponsor to buy advertising during the Academy Awards telecast in Poland, which is airing the show for the first time, as part of a new policy of commercial programming on Polish government television Channel 2. About 90% of Poland’s nearly 40 million residents are said to own television sets, so the company views this as an opportunity to persuade a new audience that Coke is the real thing.
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