Low TV Ratings for First Three Festival Shows
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The U.S. Olympic Festival’s first three ESPN telecasts, which featured primarily boxing and figure skating, have been seen by an average of 0.9% of the 58.8 million households nationwide, according to figures released Tuesday by the A.C. Nielsen Co.
The best rating, 1.2 (about 705,000 households), was for Saturday afternoon’s telecast, seen from 1-4 p.m. PDT. Saturday night’s 9-11 p.m. telecast drew an 0.5 rating (294,000 households), and Sunday afternoon’s 1:30-3:30 p.m. coverage improved to a 1.1 (646,800 households.)
By comparison, ESPN’s Sunday night baseball game between the Toronto Blue Jays and Texas Rangers received a 2.5 rating (1.47 million households.)
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