Low TV Ratings for First Three Festival Shows
The U.S. Olympic Festival’s first three ESPN telecasts, which featured primarily boxing and figure skating, have been seen by an average of 0.9% of the 58.8 million households nationwide, according to figures released Tuesday by the A.C. Nielsen Co.
The best rating, 1.2 (about 705,000 households), was for Saturday afternoon’s telecast, seen from 1-4 p.m. PDT. Saturday night’s 9-11 p.m. telecast drew an 0.5 rating (294,000 households), and Sunday afternoon’s 1:30-3:30 p.m. coverage improved to a 1.1 (646,800 households.)
By comparison, ESPN’s Sunday night baseball game between the Toronto Blue Jays and Texas Rangers received a 2.5 rating (1.47 million households.)
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