STYLE : LOOKS : A Fresh Approach to Good Grooming

It isn’t always easy to use cosmetics and advocate making the world a cleaner, healthier place. But the opening of the West Coast’s first Aveda Esthetique this month at the Beverly Center offers one more one-stop shopping outlet for consumers who prefer to use makeup, hair-care, skin-care and aroma products developed without petroleum-based or animal-tested ingredients.

The airy store-salon stocks the entire line of Aveda products, formulated with the essences of plants and flowers from around the world. Lip Colour, $11, is made of rose wax, beeswax, peppermint oil and basil. There’s Colour Enhancing Shampoo, $6 to $17, which comes with chamomile for blond highlights and clove for brunet highlights. And Hydrotherapy Foundation, $13, is a lightly tinted moisturizer containing the oil of evening primrose and vitamins A and E.

For those interested in spa treatments, facilities for hair styling, scalp massage, makeup and facials are in the back. Natch.