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I have yet to understand how Joe Camel is “designed to sucker in youngsters, especially black children” (“Say It Ain’t Cool, Joe,” Three on the Town, by Wanda Coleman, Oct. 18). Having grown up with Camel and Joe Camel ads everywhere, I do not smoke, never have and probably never will. But I do enjoy creative advertising, and Joe Camel ads are some of the best.

Yes, he has self-respect, charisma and a look of intelligence--traits parents should be instilling in their children instead of letting them run free and unsupervised.

FRANCOISE RHODES

San Pedro

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