Catalina Marketing Moving Headquarters East : Relocation: Promoter for supermarkets wants to be closer to customers, suppliers. Eighty jobs in Anaheim will be affected.

Catalina Marketing Corp., a major provider of electronic promotion services to supermarket chains, will move its 80-person headquarters staff from Anaheim to the East later this year, the company said Monday.

Unlike the growing number of businesses that are leaving the Golden State because of California’s perceived anti-business atmosphere, Catalina is moving to be closer to customers and manufacturers, Chief Financial Officer Joseph P. Proctor said.

More than 70% of Catalina’s customers, at least 60% of its store installations and 80% of its manufacturers are east of the Mississippi River, Proctor said. Also, about 180 of Catalina’s 280 employees already work in offices in eastern states.

About 20 Catalina employees will remain to serve customers in Southern California, Proctor said. The corporate staff will move to a location yet to be determined, most likely by year’s end. Catalina is considering several cities in a number of states, including Texas, Florida and Georgia.

In Southern California, Catalina provides marketing systems to the Lucky and Ralphs grocery-store chains. Catalina’s proprietary electronic marketing systems generate instant coupons and other marketing items that are familiar to supermarket shoppers.

In a related announcement, Catalina said Monday that its profit for its third fiscal quarter, which ended Dec. 31, was $2.5 million, up 18% from $1.3 million for the same period a year earlier. Income rose despite a $1.3-million charge against earnings to cover anticipated relocation costs. Quarterly revenue rose to $19.6 million, up nearly 87% from $12.1 million a year earlier.

Nine-month profit was $7.1 million on revenue of $53.2 million. That compared to earnings of $3.4 million on revenue of $36.3 million for the same period a year earlier.

In Monday’s trading on the New York Stock Exchange, Catalina’s stock gained 75 cents a share to close at $38.50.