RESIDENTIAL REAL ESTATE : Magazine Selling Ad Space to Builders With Projects Along Metrolink System
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There’s a lot of talk in Southland housing circles about buyer resistance to homes that are too far from the workplace.
No one has even been able to pin down just where the line is drawn. Some people seem unwilling to drive more than 15 minutes one way, while others cheerfully accept commutes of 60 to 90 minutes.
One measure of how home buyers rate the daily commute in their decisions to purchase might come from a new publication by Irvine-based Homes for Sale magazine.
Metrolink Express is an attempt by the magazine to sell ad space to builders whose developments sit near or at the stops planned for the six-county Metrolink commuter rail system. It is part of a marketing plan that consultants call linear diversification--a fancy phrase for expanding with products that complement what you already do.
Bob Hubbert, chief executive of Homes for Sale, said the first run of Metrolink Express was mailed this week to 75,000 target households. The initial issue is 32 pages. Hubbert says the magazine should increase in size as the economy improves and development of the rail system continues.
“We see it as something we will continue at least for the next couple of years as new routes and stations come on line,” he said. “It provides information that home buyers want.”
Charting the sales that builders get from the publication may give some statistician or academic somewhere a new perspective on the effect of Southern California’s traffic system on community development.
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