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Paragon Has the Foresight to Offer StarSight : Television: The county’s second-largest cable operator will begin an on-screen program listing service in March.

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TIMES STAFF WRITER

Paragon Cable, Orange County’s second-largest cable operator, said Wednesday that it plans to offer a televised TV listing service by the end of March.

Subscribers to the StarSight service will be able to use their TV remote controls to search for the name of a program, a specific channel or a category, such as sports or children’s shows. Subscribers will then be able to record the program by pushing one button.

The on-screen listing will be updated daily for the next week. The price to subscribers has not been determined.

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Paragon serves 95,000 customers in Garden Grove, Huntington Beach, Fountain Valley and Westminster. The service will be the first offered by a cable company in Orange County.

Paragon’s parent company, Texas-based KBLCOM, said Wednesday that it will install as many as 75,000 StarSight-compatible converter boxes with its Paragon Cable subscribers in four markets during 1994. The converter boxes, manufactured by Zenith Electronic Corp. and Scientific Atlanta, will be available to Paragon Cable subscribers in Orange County as well as those in San Antonio, Texas; Minneapolis, and Portland, Ore.

The electronic TV listing service will be produced by StarSight Telecast Inc., a publicly held Silicon Valley company. Among the service’s investors are Viacom International Inc., Spelling Entertainment, Cox Communications Inc., Tribune Co., Times Mirror Cable Television Inc., KBLCOM and Providence Journal Co.

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