MARKETING/MEDIA : L.A. County-Funded Ads Warning About AIDS Hit Streets
Compiled by Anne Michaud, Times staff writer
The first advertising program funded by Los Angeles County to promote AIDS testing and treatment has hit magazines, billboards and buses.
The ads, created by Forsythe Marcelli Johnson in Newport Beach, have been placed in high-risk Los Angeles areas. They show a partly unbuttoned pair of jeans and ask, “Do you know what you’ve been getting into?”
The campaign was done for AIDS Healthcare Foundation, a county-funded provider of HIV medical and hospice care.
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