Countywide : Kickoff Planned for United Way Drive
Disneyland, Rockwell, Motorola and six other prominent county businesses plan to kick off the United Way’s annual fund-raising drive by collecting $544,000 in donations in the next month from their employees.
The “Pacesetter” drive is set to run through Sept. 15, the day before the United Way’s official fund-raising campaign begins.
The “pre-campaign” is designed to generate interest in the United Way and set the pace for donations from other companies, officials said.
Also taking part in the Pacesetter drive are the Ernst & Young accounting firm and the Mervyn’s department store in Anaheim.
The United Way has named Roy Brown to head this year’s campaign. Brown is an accountant and area managing partner of Ernst & Young.
Last year’s campaign raised $19 million. The money went to benefit more than 100 health, human services and nonprofit agencies in the county. United Way funds have been allocated to a variety of agencies from child-care providers to food banks.