O.C. Group Raises the Ante in Effort to Keep Rams Here : Sports: A bevy of perks, and a guaranteed $15 million or more a year, are promised in what is called a final offer.

With St. Louis and Baltimore knocking hard at the Rams’ door, the Orange County contingent trying to keep the team in Southern California upped the stakes Friday, presenting the Rams with a package which would assure the team revenues of between $15 million to $20 million a year.

For the first time, the new proposal also includes the all-important season ticket and luxury box guarantees offered by other cities wooing the team.

In a two-hour meeting at the Rams’ Los Angeles headquarters Friday, members of the Save the Rams task force promised team officials sales of 45,000 season tickets and the income from roughly 100 luxury boxes--mostly from within the Orange County business community.

The group also boosted the renovation package for Anaheim Stadium from the $40 million offered last month to $60 to $70 million, and included a definite timetable for completion of the renovations.

The new package also more than doubles--from about $5 million to $12 million--the budget for a proposed state-of-the-art training facility and corporate headquarters in Orange. The facility would be built on the 26-acre site of the Stadium Drive-In across the Santa Ana River from the stadium.

Rams President John Shaw’s only public comments Friday were that he was taking the new proposal under consideration. But Shaw told Save the Rams members he is speeding up the timetable and could make a decision about the team’s future in the next four to six weeks. He plans to respond to the latest Save the Rams proposal within the next two weeks, task force members said.

Friday’s meeting was attended, for the first time, by Dale (Chip) Rosenbloom, owner Georgia Frontiere’s son with the late Rams owner Carroll Rosenbloom. Save the Rams members said Rosenbloom asked a number of pointed questions about the proposal.

“The fact that Chip Rosenbloom is there is (a sign) that we’re being taken more seriously,” said Orange County Supervisor William G. Steiner, who attended the meeting. “The important thing is the process is continuing. The door has not been shut. (Shaw’s) been characterized as having made up his mind. Well, he sure asked a lot of questions (Friday).”

Save the Rams co-chairman Leigh Steinberg said he was optimistic Friday’s offer would put Anaheim in strong contention to keep the team--without “imperiling the financial stability” of the county.

“The irony of all this is that it took the Rams talking about leaving to put together the type of deal that would have made them very happy all along,” said Steinberg, a Newport Beach sports agent.

Steinberg said the package presented Friday included changing the name of team to Orange County Rams and “a commitment in terms of quality of on-field product and marketing and promotion of the team in Orange County.”

A proposal to buy a minority share of the team continues to be part of the package, though not a focus, Steinberg said. But a new proposal that would have had a local group buying the team for an estimated $150 million to $200 million was quickly quashed by Shaw.

“They are not interested in that proposal, so no time was spent on that at all,” Steinberg said.

The group also addressed Shaw’s publicly voiced concerns about Anaheim Stadium’s co-tenants, the baseball California Angels.

“The Angels are critical to this process,” said Steinberg, who declined to elaborate on specific plans. He said the idea is to build a new baseball stadium in the same general area as the existing stadium.

It is unclear if a renegotiated lease at Anaheim Stadium is part of the Save the Rams new financial proposal. Steinberg said the lease will have to be rewritten and that a proposed Orange County Sports Authority, a quasi-governmental agency that would tend to the financial and promotional needs of county sports entities, will likely take charge of the new rental agreement.

The Save the Rams’ new proposal--with its promises of $15 million to $20 million in revenues--levels the playing field between the Save the Rams group and suitors in Baltimore and St. Louis. Baltimore has projected revenues of $28 million and St. Louis has promised profits in the $20-million range.

The new offer comes one day after St. Louis officials finally resolved a new stadium lease dispute that for months had hampered that city’s efforts to land an NFL team.

A $258-million, 70,000-seat domed stadium under construction in St. Louis is scheduled to be completed in the fall of 1995, and a St. Louis delegation is expected to travel to Los Angeles soon to resume negotiations with the Rams.

“We’re going to give the Rams a damn good offer to play in the finest facility in the NFL in a large TV market that’s ready for football,” said Mac Scott, director of communications for the St. Louis county executive’s office. “We’re competitive because we have a state-of-the-art stadium that will be ready to play in next fall. No other city in the country has that.”

In a statement released through the Burson-Marsteller public relations firm, Shaw said the Rams’ lawyers “have been advised by (former Missouri) Sen. (Thomas) Eagleton that the St. Louis stadium issues have been resolved and if that is the case the Rams are prepared to commence discussions.”

Heidi Sinclair of Burson-Marsteller said she believed discussions would get underway quickly. “St. Louis is moving fast,” she said.

Maryland Gov. William Donald Schaefer and Baltimore Orioles owner Peter Angelos are also scheduled to meet with Shaw in Los Angeles early next week.

Beyond some fine-tuning, Save the Rams members said, Friday’s proposal is their final pitch.

“I believe this is a totally ample and lucrative offer,” Steinberg said. “I’d make the point again that the Rams have been loyally supported in Southern California for 50 years, and we’ve never intended to compete with financial offers from other municipalities. That would never make sense for Orange County.”