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From Times Staff and Wire Reports

Executives Form New Agency: Greg Helm, president of Stein Robaire Helm before its merger last month with Los Angeles-based Kresser/Craig, and John Stingley, senior vice president for creative at Chiat/Day, are teaming up to form Houston Effler Helm Stingley. The new agency, based in Venice, is affiliated with Boston-based Houston Effler. The agency opens with one account, Secure Horizons, formerly with Stein Robaire. Billings are $10 million.

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