City Officials Urge Limits on New Planet Hollywood in Beverly Hills

If Sly, Arnold and Bruce Willis want to jam at their new Planet Hollywood restaurant in Beverly Hills, they better make sure they have early dinner reservations.

City officials Wednesday sent a clear message to the celebrity trio who are part-owners of the hard-rocking, cinema-themed restaurant chain: No loud music, no drinking past 11 p.m.--and most of all, no patrons lining up along the street. In Beverly Hills, dinner reservations are de rigueur .

These are the conditions the City Council wants the state Department of Alcoholic Beverage Control to impose on the restaurant’s alcohol permit.

“If Planet Hollywood wants to be in Beverly Hills,” Councilwoman Vicki Reynolds said, “they have to follow Beverly Hills’ standards.”

But such standards might not be enough to please residents who live near the proposed restaurant at Wilshire Boulevard and Camden Drive.

At a city hearing Wednesday, several residents said they want the state to reject the restaurant’s request for an alcohol permit. One man, who said he feared the restaurant would bring rowdy teen-agers into the neighborhood, recalled previous incidents with drunk teen-agers who stole the hood ornament and the $6,000 grille from his Rolls-Royce.

An official with the state alcohol agency said the office has already received more than 100 complaints about Planet Hollywood’s alcohol permit application.

The issue is so contentious that the restaurant’s permit request is expected to undergo a full public hearing before a state administrative law judge within three to five months, said Edward Mimiaga, administrator of the Inglewood District of the state Alcohol Beverage Control Department.

Representatives of the 28-restaurant chain, whose co-owners include Arnold Schwarzenegger, Sylvester Stallone, Willis and Demi Moore, told the council they want to serve wine until midnight on Fridays and Saturdays. They agreed to limit live music at the restaurant to no more than three charity events each year, but they objected to requiring reservations.