New CIF Director Hayes Inherits Financial Bind : High schools: He seeks better planning and communication, but a $450,000 budget shortfall is his first concern.

Jack Hayes has the usual goals of someone assuming corporate leadership: Improve communications, set long-range goals, and encourage cooperation among the departments.

He’s going to have to add selling. A quick course in real estate might help too.

Hayes, introduced as CIF executive director Friday in Irvine, spoke of learning the people and groups involved in high school athletics and getting them to talk with one another and with him.

But he inherits an organization that is still developing its first long-range plan, and one of his missions is figuring how to finance it. Another is determining where it will be administered.

“I helped set up the marketing structure for the North Coast Section,” said Hayes, who was president of the North Coast Section’s Board of Managers for several years and who is leaving a job as superintendent of the West Sonoma County High School District. “This is a larger scale, and I don’t pretend to know all about it.”

There is a marketing structure, but the CIF Executive Committee was told Friday that only $550,000 of the budgeted $1 million in corporate revenue for this school year was committed. Working to assure the rest comes is one of Hayes’ first tasks.

Another is the long-range plan, which is before the state Department of Education and must be ready for the Assembly by Jan. 1, so that it can be included in proposed legislation.

Finally, there is the prospect of moving the CIF state offices from La Mirada. The organization’s lease is up July 1, 1996.

“I’ll tell you right now, I don’t know where it will be,” CIF President Marie Ishida said. “There are some who are saying that it should be in Sacramento, to be closer to the Legislature. Or we could, I guess, just have Jack fly back and forth to Sacramento more often. No matter what, if we stay here it has to be closer to an airport.”