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Starbucks Has Dreyer’s Over for Dessert

From Times Wire Services

Starbucks Coffee Co. and Dreyer’s Grand Ice Cream Inc. on Tuesday announced a 20-year, 50-50 joint venture to create a line of premium coffee ice creams.

The ice cream, which will carry just the Starbucks name, will be introduced nationwide in the spring as a line of six to eight coffee-based flavors.

The Seattle-based coffee roaster and retailer said the move from boiling-hot coffee to freezing-cold dessert will not be a stretch.

“Our entry into the premium ice cream category is a natural extension of our brand-building strategy and represents a significant step toward our goal of becoming the most recognized and respected brand of coffee in the world,” said Howard Schultz, chairman and chief executive of Starbucks.

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Dreyer’s, of Oakland, sells its product under the names Edy’s and Dreyer’s.


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