A partial list of Shaquille O'Neal's endorsements and commercial involvements, which were estimated to have earned him $17 million last season.
Spokesman for: Reebok, Pepsi and Pepsi Restaurants International, which includes Pizza Hut, Taco Bell and KFC.
Part owner of: All Star Cafe, various locations.
Actor in two movies: "Blue Chips," released in 1994, and "Kazaam," released this week. About to start action-adventure film, "Steel."
Host of: Nickelodeon TV show, "4 Points."
Recorded two rap albums: "Shaq Diesel" and "Shaq-Fu: Da Return," which each sold more than 500,000 copies. A third album, "Can't Stop the Reign," is due for release in September.
Endorsed: A candy bar, "Mr. Big," and an energy bar, the Nutralite Shaq Bar.
Immortalized in the Double Slam Shaq action figurine and a video game.