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Rodman Fouls Out at Carl’s Jr.

TIMES STAFF WRITER

Basketball forward Dennis Rodman was benched Monday by Carl’s Jr.

After being suspended last week by the NBA for at least 11 games and fined $25,000 for kicking a courtside photographer, the Chicago Bull found himself suspended Monday as a pitchman for the Anaheim-based burger chain.

“We decided, in light of what’s gone on, to pull his commercial from our campaign,” CKE Restaurants spokeswoman Suzi Brown said. “I’m not sure if it’s permanent or temporary, but we have pulled that commercial from our rotation.”

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Rodman, who was ordered by the NBA to undergo counseling, has been pitching the Carl’s Jr. menu since early in 1996, when he appeared in a commercial eating one of the chain’s messy, drippy burgers.

At the time, Carl’s Jr. found itself on the edge of another Rodman controversy. While the commercials were being shot, the NBA suspended him for head-butting a referee.

Carl’s Jr. executives at the time winced but aired the commercials. Brown said then that Carl’s Jr. knew “what we were getting when we signed him.”

Brown said that other commercials with the messy-drippy theme will continue to be aired.


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