Tips From an Oscar Vet

I read with great interest Susan King’s article “Rethinking the Oscar Telecast” (Nov. 28). Having produced two Oscar telecasts (including the legendary one in which Charlie Chaplin appeared), 11 Emmy Awards and 14 People’s Choice Awards and having created the Prime Time Golden Globe Awards and many other award-type specials, I have some observations garnered from years of experience. Here are some of them:

* Be careful of changes in the show structure. The ratings prove that the audience is pleased with what they are seeing. Gil Cates has the ability to make subtle changes and updating.

* Don’t cast the host for his name value. The host must have “master of ceremonies”-type abilities foremost. He must have humor and dignity.

* Production numbers should be added. They needn’t be huge, overpowering events, just creative. Witness some of the production numbers in commercials. They are short, funny and modern musical moments.

* Use dual presenters only if they have the ability to work together. If they can’t, it becomes embarrassing. Single important performers are safer.

* We will have seen the clips over and over again before the telecast. Use new ones or treat them in a different manner.

* Remember, this is a show to honor achievement. Dole out entertainment with care.

* Choose the executive producer/producer with discretion. He must be: 1) creative; 2) diplomatic; 3) thick-skinned; 4) lovable.

BOB FINKEL

Los Angeles