Video View

This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

Theatrical: 78%

Sports: 1%

Other: 2%

Excercise: 3%

Television: 3%

Children's: 13%

Excercise Video Vendors

Year-to-date share of the excercise video sales market through Oct. 5 and current top-selling excercise videos:

Company: Warner Home Video*

Share: 22.84%

Current best-selling video: Kathy Smith Functionally Fit: Peak Fat. . .


Company: PPI Entertainment

Share: 22.30

Current best-selling video: Denise Austin Hit the Spot Gold: Fat. . .


Company: BMG Video

Share: 12.82

Current best-selling video: The Firm: Low Impact Aerobics


Company: Anchor Bay

Share: 10.44

Current best-selling video: Tai Chi for Health


Company: PolyGram Home Video

Share: 7.78

Current best-selling video: Dance Step Reebok


Company: Goodtimes Home Video

Share: 4.49

Current best-selling video: Richard Simmons: Sweatin' to the Oldies


Company: Sony/Sony Wonder

Share: 3.45

Current best-selling video: The Grind Workout: Hip Hop Aerobics


Company: Healing Arts

Share: 2.81

Current best-selling video: Yoga: Practice for Beginners


Company: Live Home Entertainment

Share: 2.80

Current best-selling video: Paula Abdul's Get Up and Dance


Company: United American Video

Share: 1.90

Current best-selling video: Kathy Ireland: Total Fitness Workout

Market Leaders Sept. 29-Oct.5

Top video vendors, in percentage of sales in all categories:

Disney: 20.95%

Universal Home Video: 19.25%

Warner Home Video*: 16.10%

Fox: 11.19%

Paramount Home Video: 7.61%

Columbia: 5.13%

* Includes MGM, HBO, Tuner, New Line and Warner Vision

Source: VideoScan

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