Commercial? What commercial?

The day after John Elway grabbed his first Super Bowl ring, most viewers had already fumbled the messages from many Super Bowl advertisers. Ferndale, Mich.-based SAAResearch called 402 viewers on Monday and asked them to identify firms that had advertised during the game.

*--*

Percentage of viewers able Rank Advertiser to identify advertiser 1. Budweiser 56% 2. Pepsi-Cola 42 3. Federal Express 13 4. Tabasco 11 5. Coca-Cola 8 6. Bud Lite 6 7. Doritos 6 8. Pizza Hut 5 9. American Express 5 10. Nike 4

*--*