Extending a program designed to boost off-season attendance, Knott's Berry Farm will offer discounts for Southern California adults through May 29.
Knott's joins other parks in offering promotions aimed at gaining repeat business, the lifeblood of all theme parks. Every year, more attractions are added in hopes of luring people back, and Knott's, under new ownership, has an ambitious number of changes planned through next year.
Adults with an identification card showing a Southland address pay $25 for all rides, shows and attractions, $10 off the regular park price. Children ages 3 to 11 and seniors 60 and older also pay $25.
More promotions targeting the region's residents will be launched later this year, a theme park spokesman said.
Daryl Strickland covers tourism and small and minority business issues for The Times. He can be reached at (714) 966-5670, and at firstname.lastname@example.org