KIEV-AM Drops Reagan, Adds Edwards to Lineup
In an effort to boost ratings, talk radio station KIEV-AM (870) has revamped its weekday lineup, dropping Michael Reagan from 8 p.m. to midnight and adding KTLA-TV Rose Parade anchor Stephanie Edwards to its 9 a.m.-noon slot.
Advice host Roy Masters, who had been on weekday mornings, now moves to 10 p.m.-2 a.m. The first two hours of what had been Reagan’s time slot is now paid programming.
“It just wasn’t working out” in terms of Reagan’s ratings, said Jason Jeffries, KIEV’s program director.
Meanwhile, longtime radio personality Ray Briem, who had a weekday afternoon show, now airs 7-10 p.m. Saturdays.
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