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A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.

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What: Rugby T-shirts and bumper stickers to raise money for victims of Sept. 11 attacks.

Price: Bumper stickers, $2.50; short-sleeve T-shirts, $18; long-sleeve T-shirts, $23.

Where: Hooker Rugby Supply, (877) 968-4665 or www.hooker-rugby.com

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It has been widely reported that Mark Bingham and Jeremy Glick, two passengers on United Flight 93 who are believed to have confronted the hijackers, were rugby players.

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On its Web site ( www.oldbluerfc.org ), the Old Blue rugby club in New York has identified 22 rugby players who were victims of the Sept. 11 attacks.

A few weeks after the attacks, John “Montana” Thomas, who plays rugby for the Potomac Athletic Club in Washington, was wearing his jersey on a flight when a passenger told him she was relieved to see there was a rugby player on board. That gave Thomas an idea for a bumper sticker, which he e-mailed to Pat Laczkowski at Hooker Rugby Supply in Arlington, Texas.

Laczkowski had been looking for an idea for a fund-raiser, and jumped on Thomas’. The sticker--which costs $2.50, $1.50 of which goes to the victims--says: “Terrorists Beware: Rugby Player Onboard.” The first order of 1,000 sold out in 90 minutes. Laczkowski has since sold almost 7,000 more.

The response was so strong that Laczkowski added a T-shirt--on the front, “Terrorists Beware: I Play Rugby”; on the back, a menacing looking player under glass with the notice, “In Case of Emergency, Break Glass.” About $9 a shirt goes to the fund.

Laczkowski already has raised $7,500 and hopes to raise at least $20,000. The money either will go directly to the victims’ families or be used to create scholarships in the victims’ names.

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