Barnes & Noble Books to Be Sold on DirecTV
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Hughes Electronics Corp.’s DirecTV unit is carrying a new channel that allows viewers to buy best-selling books from Barnes & Noble.com Inc. through their remote controls, the companies said.
Terms weren’t disclosed.
Barnes & Noble.com, the No. 2 U.S. online bookseller, is selling the books on DirecTV channel 496 using Wink Communications Inc.’s interactive online guide, said DirecTV spokesman Marc Altieri.
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