Cartoon Network, Mattel Sign Licensing Accord

Cartoon Network has signed a worldwide licensing deal with Mattel Inc. to produce action figures, puzzles and other toys tied to its children’s TV shows.

Cartoon Network Enterprises, the consumer products division of the cable TV network, said the multiyear agreement covered original programming for the 6- to 11-year-old age group and the rights to produce Cartoon Network-branded products. It also gives El Segundo-based Mattel a first-look option on newly created original series and programming.

Mattel will release in 2007 the first batch of toys under the licensing pact.