NBC Universal to run on green synergy

Like any successful company, NBC Universal has always celebrated green -- as in money.

But this week, green is taking on a whole new shade as the company goes with environmentally themed content across all of its programming outlets.

“NBC Nightly News” will dedicate each weeknight to an environmental topic, and MSNBC will zero in on the politics of green. Eco-friendly pop-ups will be featured on the season premiere of Bravo’s “Real Housewives of Orange County” (Tuesday, 10 p.m.), while CNBC explores investing opportunities in the green movement.

On NBC’s “The Singing Bee” (Tuesday, 8 p.m.), which is hosted by Joey Fatone, contestants will be singing songs about the Earth and the environment. The 26 lovely models on “Deal or No Deal” (Friday, 8 p.m.) will make their entrance pedaling bikes and wearing dresses recycled from Army surplus parachutes, and Kermit the Frog (of “It’s Not Easy Bein’ Green” fame) will make an appearance.

On “Life” (Wednesday, 10 p.m.), Det. Charlie Crews has a dream about solar panels, which starts him thinking about buying a solar farm. And on “Las Vegas” (Friday, 10 p.m.), Delinda realizes the Montecito casino should be doing more to support the eco cause.

But leave it to “30 Rock” (Thursday, 8:30 p.m.) to push its corporate green initiative and poke fun at its excesses, all at the same time.

On this sitcom about a make-believe variant of NBC, network executive Jack Donaghy (Alec Baldwin) hits on the idea of creating a green mascot named Greenzo. Unfortunately, this costumed creature (played by former “Friends” star David Schwimmer) is preachy and obnoxious. Can Liz (Tina Fey) figure out a way to recycle Greenzo?