Bertram E. Winrow, 81, the former publisher of the Daily Breeze, died Monday of cancer at his home in the San Diego neighborhood of Rancho Bernardo. He was 81.
As publisher of Copley Los Angeles Newspapers, Winrow oversaw the consolidation of the flagship Daily Breeze in Torrance with the Outlook in Santa Monica and the News-Pilot in San Pedro.
A drive to raise advertising revenue prompted Winrow to develop a consortium with other regional papers to sell national advertising.
Winrow also expanded a printing plant in Torrance to include a now-defunct insert center and circulation department. He also initiated the use of color photographs on the cover of every section.
Winrow, a native of Pittsburgh, moved to San Diego as a child.
He worked in advertising for 14 years with the San Diego Independent and joined Copley Newspapers in 1963 as an advertising salesman for the Union-Tribune Publishing Co. in San Diego.
Winrow was named publisher of the Breeze in 1984. He retired in 1993 and returned to San Diego.