'Star Trek' wins for makeup; 'Logorama' for animated shorts

Makeup

"Star Trek"

Barney Burman, Mindy Hall and Joel Harlow

The Spock ears might've been the easiest part. For the winning three-person makeup team for J.J. Abrams' "Star Trek," it took seven designs before they settled on the right blunt-forehead look for the menacing Romulan race. It wasn't a minor endeavor in execution, either: Makeup department head Mindy Hall and alien designers Barney Burman and Joel Harlow were assisted by a team of more than 40.

Though they drew inspiration from the classic TV show, the crew wanted to modernize the look.

"I think we have a whole new generation of fans," Hall said backstage. "We wanted our 'Star Trek' to appeal to the current fans as well as the newer, younger generation. A younger, hipper 'Star Trek' . . . it's fantastic for the whole franchise."

Animated short

"Logorama"

Nicolas Schmerkin

A 16-minute satire on the culture of global consumption made almost entirely with brand logos and trademarks, "Logorama" is the product of the Paris-based design firm H5, which has worked primarily in the fields of commercials and music videos.

Producer Nicolas Schmerkin accepted the award and acknowledged the film's directors: François Alaux, Hervé de Crécy and Ludovic Houplain.

"It doesn't look like it, but it's a French film," said Schmerkin, adding that the project had 3,000 "unofficial sponsors" and that "no logos were harmed in the making" of the film.

Schmerkin said it took six years to produce the 16-minute film, "so I hope to come back here with a long film in about 36 years."

The makers of "Logorama" beat four-time Oscar-winning animator Nick Park, who was considered a favorite in the category for the latest Wallace & Gromit film, "A Matter of Loaf and Death."

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