Diana “DB” Barnes

Chief Brand Officer & Creative Director
WHY Brands, Inc.

As the Chief Brand Officer and Creative Director for WHY Brands, Inc., Diana (“DB”) Barnes has transformed its subsidiary Munchkin Inc. from a B2B company into a beloved B2C baby lifestyle brand. She leads the marketing, public relations, social media and brand design teams worldwide. Recently named one of the “Top 20 CMOs in the World” by Fast Company, Barnes also conceptualized and launched RD8, a dedicated R&D center for WHY Brands. She created the award-winning StrollerCoaster podcast, now the #1 parenting podcast on YouTube, based on average views per episode. A passionate advocate for sustainability, she leads Munchkin’s CSR initiatives, including partnerships with the International Fund for Animal Welfare and Trees for the Future. Under Barnes’ creative guidance, Munchkin has won over 120 top international design awards and drove the company to earn a coveted #8 Fortune Most Innovative Campanies.