Susan Taylor

President & CEO
Juice It Up!

Recognized for achieving consecutive years of record-breaking sales, president and CEO Susan Taylor has spearheaded significant growth and innovation at Juice It Up! Under her leadership, the brand enhanced its guest and franchisee experiences, leading to systemwide sales reaching $50 million in 2024, an increase of over 8% from the previous year. Taylor also prioritized franchise development, resulting in approximately 75% of future locations being developed by existing franchisees. Furthermore, she drove successful menu innovation, including the launch of a new snack category featuring Pretzel Bites, which accounted for over $250,000 in sales. Her strategic vision led to the brand’s first professional sports partnership with the Los Angeles Angels, naturally extending its Southern California presence by opening a location inside Angel Stadium.