MONDAY, JUNE 16, 2025

TUESDAY, JUNE 17, 2025

10:45 – 11:15 A.M. CEST

This compelling conversation speaks to how brands and leaders can harness AI to move audiences and shape culture. Discover how industry pioneers are redefining collaboration and innovation at the intersection of imagination and technology. From democratizing knowledge to transforming global culture, learn how these trailblazers are shaping the future of human creativity. This is your front-row seat to a visionary dialogue on the power of AI, and the next frontier of influence.

5:30 – 6:00 P.M. CEST

Today’s CMOs need a Bloomberg Terminal for their brand content: real-time, always-on and fully transparent. This session explores why media transparency isn’t a nice-to-have but a business imperative, and how true performance visibility starts with end-to-end collaboration between brands and platforms. We unpack what it takes to build a content intelligence loop that gives marketing leaders the same clarity on their campaigns that CFOs have on their portfolios. Because in 2025, if you can’t see your content ROI by the hour, you’re already behind.

6:00 – 6:30 P.M. CEST

Smart technology investments are crucial for ensuring business resilience and growth, especially in uncertain times. This panel explores how forward-thinking companies leverage AI-driven solutions, such as generative AI for content creation and performance optimization, to unlock efficiencies and reduce costs. Participants address how strategic allocation of budgets that focus on high-ROI initiatives, like cloud and AI transformation, empowers brands to build resilience and extend competitive advantages. AWS, Monks, NVIDIA, and more help uncover how integrating cutting-edge technology and agile methodologies can drive sustained growth in challenging economic times.

5:30 – 6:00 P.M. CEST

As marketers face mounting pressure to deliver high-quality, consistent content at speed and scale across a fragmented digital landscape, experts from Monks, NVIDIA, and AWS joined together on stage to discuss how orchestration partnerships are transforming marketing operations by consolidating the content supply chain through AI-driven innovation and platforms like Monks.Flow. The panel highlights how collaboration among these industry leaders is empowering brands to deliver exceptional customer experiences while upholding brand integrity. Watch to get an exclusive preview of new Winterberry Group research on the measurable value of creative investment in today’s era of personalization and media complexity, further demonstrating how orchestration unlocks the full potential of creative intelligence. Explore how the seamless integration of talent, technology and creativity is setting new benchmarks for marketing efficiency.

6:00 – 6:30 P.M. CEST

In this session, explore how the evolving relationship between creativity and AI-driven automation is transforming marketing workflows. Here, panelists discuss the symbiosis among foundational creative workflows, generative AI and AI-powered agents to create a more intelligent, responsive marketing ecosystem. Understanding how to successfully activate AI-powered content production and AI agents together empowers creatives and marketers to accelerate innovation, deliver highly personalized experiences, and unlock new levels of creativity. Explore how the intersection of creativity and AI is redefining marketing strategies and shaping a more dynamic, collaborative future.

5:30 – 6:00 P.M. CEST

Staying true to your core doesn’t mean standing still. Unpack the blueprint for maintaining relevance and evolving as an organization without sacrificing authenticity. Industry leaders explore how they are refreshing their brand identities – not through reinvention, but through intentional, values-driven evolution. The discussion was moderated by the President of LA Times Studios, Anna Magzanyan.

6:00 – 6:30 P.M. CEST

As the pace of innovation accelerates, leading companies are no longer just adapting to emerging technologies – they’re boldly harnessing them to unlock new levels of empowerment for employees, deepen client engagement, and elevate experiences. In this forward-looking conversation, we explore how AI and next-generation tools are reshaping the very architecture of modern brand-building. From internal enablement to external activation, panelists share real-world examples of how intelligent systems and immersive platforms are creating more agile, inspired, and high-performing organizations. This session also spotlighted how thoughtful integration of AI is augmenting – not replacing – human ingenuity, and why the companies thriving today are those that view innovation not as a tool, but as a culture. The discussion was moderated by the President of LA Times Studios, Anna Magzanyan.

FREQUENTLY ASKED QUESTIONS

Who do I contact if I have questions?
Please submit any questions to eventinfo@latimes.com.

Do I need a Cannes Lions Badge to attend?
No, an official Cannes Lions badge is not required to attend. However, all attendees must register and receive confirmation to gain entry.

I would like to learn more about speaking opportunities with LA Times Studios. Who should I contact?
If you’re interested in speaking opportunities at LA Times Studios, please contact helya.askari@latimes.com.

Who can I contact about sponsorship inquiries?
For all sponsorship inquires, please contact helya.askari@latimes.com.