Lev Grossman’s crowd-sourced book trailer (with Neil Gaiman)


Lev Grossman released a charming book trailer Tuesday for “The Magicians Land,” his next novel. “The Magicians Land,” out next month, concludes the bestselling trilogy that began with “The Magicians” and “The Magician King.”

Grossman solicited trailer participants back in April, inviting fans of his Magicians trilogy to read sentences from the book. He posted those sentences on his blog, and volunteers videotaped themselves reading.

They picked their own locations; one appears outdoors on a serpentine-patterend patio, another in front of a whiteboard, another in a bedroom. One made a computer animation of the described scene, while another animated an embroidery of the words themselves plus an illustration.


Grossman, who reads the last sentence himself, enticed readers to contribute by promising that they’d appear in the trailer with famous authors. And the promise was fulfilled.

Authors who appear in the “Magicians Land” trailer are identified so readers don’t miss them. They are: Terry Brooks, Neil Gaiman, Michelle Hodkin, Gregory Maguire, Erin Morgenstern, Ryan North, Patrick Rothfuss, Rainbow Rowell, Gary Shteyngart, Peter Straub, Charles Stross, and J. Courtney Sullivan. And musician Ameriie, a Magicians trilogy fan, is a bonus guest star.

Take a look at the trailer above.

Like passing notes in class; I’m @paperhaus on Twitter