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Hyatt Hotels to add digital upgrades to 60,000 rooms

In the near future, the television sets at nearly every Hyatt hotel will do more than show the local news, pay-per-view movies and reruns of Seinfeld.

Chicago-based Hyatt Hotel Corp., one of the world’s largest hospitality companies, announced plans last week to install digital programs in as many as 60,000 rooms that will let guests use the in-room televisions to order food, book local tours, make dinner reservations, order extra towels from room service and surf the Internet.

The technology has already been installed in nearly 1,800 rooms at the Hyatt Regency New Orleans, Andaz 5th Avenue in New York, and most recently at the Hyatt Regency Denver Tech Center.

The Hyatt upgrades represent only the latest move by the hotel industry to use technology to attract more guests, increase the sale of in-room entertainment and reduce staffing needs. What makes the Hyatt move significant is that the company is installing the upgrades throughout the chain.

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Said company spokeswoman Lori Alexander: “We are pretty much the first to go brand-wide on this.”

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