Dunkin’ Donuts has signed agreements to open 45 new stand-alone Dunkin’ Donuts stores in Orange County and Los Angeles starting in 2015.
The stores, to be launched by four franchise groups, would be the brand’s only locations in Southern California not at a military base. That stop, which opened last year, is at Camp Pendleton north of San Diego.
On Thursday, Dunkin’ Donuts also dangled another titillating tidbit: that it may start opening several “nontraditional” branches in the area over the next few months.
Such locations would spring up at colleges and universities, casinos, supermarkets, airports and travel centers, the company said.
Dunkin’ Donuts started recruiting franchisees in Southern California in January, hoping to eventually open more than 15,000 units across the U.S. Of those, 150 would be local, the company said earlier this year.
The chain launched a new restaurant design last month – around the same time it unveiled a breakfast sandwich featuring eggs and bacon between glazed doughnut halves.
The company said it is offering new franchises some incentives, including reduced royalty fees for the first few years of operation as well as $10,000 in local store marketing.
Frontier Group will lead the inaugural lineup of local Dunkin’ Donuts, planning to open 18 spots in central Orange County and the South Bay Coastal region.
Gary Haar, who already runs six stores in New Jersey, will launch 10 local shops along with Steve Silverstein on the Westside, in Santa Monica, Hollywood and Malibu.
Danny and Coby Sonenshine of the Prell Restaurant Group will operate 16 stores in central Los Angeles and the San Gabriel Valley.
Current franchisees Jason Duffy and Bert Hayenga will be responsible for one Dunkin’ Donuts outpost in the Barstow Station building in Barstow.
[Updated, 9:40 a.m. PDT July 25: The Route 66 stop may open by the end of this year, Dunkin’ Donuts spokeswoman Michelle King said.]