It took only two minutes for app developers to buy every last $1,600 ticket to Apple’s annual conference when they went on sale Thursday morning.
Apple’s Worldwide Developers Conference has sold out every year going back to 2008, but this year tickets sold out faster than ever before even though the company gave developers only one day of notice before they went on sale. About 5,000 people usually attend the conference.
Tickets sold out so quickly it prompted a few users to joke that Apple should follow in the footsteps of the Coachella Valley Music and Arts Festival and hold the conference twice on separate weeks.
Wouldn’t mind if Apple took a page from Coachella’s book and made WWDC two separate weeks.— Jonathan Lally (@jonathanlally) April 25, 2013
In 2012, tickets also sold out quickly, but it took nearly two hours before they finally ran out. According to MacRumors, it took the conference 12 hours to sell out in 2011 and more than a week in 2010.
The conference is significant because Apple uses it to showcase the latest versions of its mobile and computer operating systems. The tech giant is expected to preview iOS 7 for the iPhone and iPad and Mac OS X 10.9 for its line of laptops and desktops for the first time at the conference.
Occasionally, Apple holds a keynote event at the conference to unveil a new product, but so far, there have not been any rumors that the company will do that this year -- making the quick sell-out more surprising.
WWDC, as the conference is referred to, will run from June 10 to June 14. It will be held at San Francisco’s Moscone West conference center.