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LeBron James seeks to trademark ‘Taco Tuesday’ for his entertainment brand

Lakers guard LeBron James
Lakers guard LeBron James pictured during a game against the San Antonio Spurs in 2018 at Staples Center.
(Luis Sinco / Los Angeles Times)
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Lakers superstar LeBron James has filed a trademark application for the term “Taco Tuesday,” apparently to capitalize on the popular Instagram videos in which he — often with friends and family — exults in his passion for eating tacos on Tuesdays.

According to the U.S. Patent and Trademark Office, James’ company LBJ Trademarks filed the application Aug. 15 for a broad array of potential business ventures. They include downloadable videos, podcasts, marketing, blogging and online “entertainment services, namely providing a website featuring non-downloadable videos and social media posts in the field of sports, entertainment, current events and popular culture.”

A source told ESPN that James had no specific plans for any ventures using the term but wanted to keep his options open.

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There are at least 10 other active requests to trademark the term — including from a Taco John’s Seasonings in Wyoming, a Rosa’s Cafe and Tortilla Factory in Fort Worth and a gaming machine company in Germany, to name a few — according to the patent office’s electronic search system.

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