Looking to light up this 4/20? Weed entrepreneur Susie Plascencia recommends these 5 Latino-owned dispensaries
Weed is everywhere in Los Angeles.
According to a report from the Pew Research Center, there are 1,481 dispensaries in the county. But despite their ubiquity, few of these are minority-owned. A 2022 report from MJBizDaily, a cannabis trade publication, found that only 23% of dispensary owners in California identify as a racial minority.
“Latinos are the backbone of this industry,” said Susie Plascencia, co-founder of Mota Glass and chief executive of NightShift Digital, a branding agency that specializes in the cannabis industry. “We are business owners, growers and smokers. But when you go into dispensaries, that’s where you don’t see Latino representation.”
In 2020, Plascencia helped launch Latinas in Cannabis, an industry group for Latinas that provides a space for empowerment, discussion and celebration through various events, including the recently held Latinas in Cannabis Summit.
“We should be able to come into the industry and be able to profit and make money,” Plascencia said. “We now have the opportunity to become successful and build generational wealth.”
Ahead of 4/20, we asked Plascencia to share her five favorite Latino-owned dispensaries. Here are her picks.
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Mi Los Angeles
In ‘Mi Los Angeles’ we ask influential L.A. Latinos to share their favorite Latino-owned businesses. Find ideas and inspiration on where to go and what to eat all while supporting local businesses and organizations.
Erb & Arbor
They emphasize creating an inclusive environment that encourages customers to ask budtenders questions without fear of judgment. Located on Van Nuys Boulevard, the sleek dispensary offers high quality products and features different deals daily.
Tree Factory
Founded by two brothers, Tree Factory was one of the first officially licensed dispensaries in Ventura County and now serves the entire county through its delivery services. The dispensary is not only dedicated to helping its community through its service, but they advocate, volunteer and donate to many local groups in need.
Budder
Green Cross of Torrance
Serving the area for over a decade, the South Bay dispensary works closely with various vendors to bring their customers deals on the daily. They also offer a loyalty program that helps shoppers save money and build points in the long run.
