At $25, general admission to the Museum of Modern Art in New York is among the highest in the nation. This month, the museum is promoting a word that its visitors don’t hear very often: free.
MoMA is kicking off a series of free-admission offers designed to draw attention to the fact that the museum is now open seven days a week. The museum is open 10:30 a.m. to 5:30 p.m. every day except Fridays, when it closes at 8 p.m.
MoMA announced Wednesday on Twitter that for the remainder of May, the museum is offering free admission to the first 100 visitors on Tuesdays. (MoMA had traditionally been closed on Tuesdays.)
The museum has also launched free admission on Friday evenings in conjunction with corporate sponsor UNIQLO, the Japanese fashion retailer. Admission is free for all visitors during UNIQLO Free Friday Nights, which are to be held every Friday evening from 4 p.m. to 8 p.m.
The new seven-day schedule at MoMA was announced last year. Unlike the Metropolitan Museum of Art, which has a suggested general admission price of $25, the admission fee for MoMA isn’t optional.
MoMA is currently featuring exhibitions devoted to artist Claes Oldenburg.